Visibility settings and language

  • It’s a good idea to have a public LinkedIn profile so that your networks, prospective employers and cooperation partners can find you. When you create and update your profile, think about its visibility settings.
  • The most common language in LinkedIn is English. Use Finnish if your expertise is creating content in Finnish – then your profile also works as a reference. Also Finnish recruiters use English when searching in LinkedIn.


  • The headline below your name tells who you are professionally or what your professional goals are. If you haven’t changed this, your most recent job title automatically becomes your headline.
  • Describe your skills and competencies from a few viewpoints; explain your industry experience or your targeted next job by, e.g. ’Looking for International Career Opportunities | HR Manager | Passionate Leadership Coach or Experienced Finance Manager, Visionary Leader with Change Management experience’.


  • Your summary is your online pitch. It should invite the reader to go through your profile, describe your key skills and competencies and your professional goals.  
  • Show your personality!
  • In the latest LinkedIn version, the desktop interface increasingly resembles the mobile app. At first sight, you can only see the top two entries of your summary so it’s crucial to put the key information at the top of your summary.


  • Add more words than just the job title to your headline, to describe your key areas of responsibility.
  • Describe your experience in detail to raise the interest of recruiters.
  • Use active voice verbs to describe what you do and how you do it, what have you achieved and with whom you have worked. Think of ways to describe your achievements without disclosing any confidential information.
  • Remember to add the extent of your responsibilities, industry experience, networks and your customer base.


  • Make sure that your first degree (e.g. MSc Econ) is easy to find.
  • List all relevant additional training in Courses or Certifications.

Featured Skills and Endorsements

  • Add skills that explain your expertise – use broad, general level concepts and also more specific ones. Test by searching with these key words. If you find millions of other people with the same skills, you’re very likely to need some additional skills as well.
  • Please note that without opening this section, only the three first skills are visible. Make sure that they are your top3 skills.


  • You can ask for and get written recommendations from your former managers, cooperation partners or customers. Recommendations are not typically included in an ordinary CV and therefore add value to your LinkedIn profile.
  • Skills section is another important section to demonstrate your expertise to your network.


  • LinkedIn has many sections where you can describe your additional experience or achievements, e.g. Volunteer Experience or Honors and Awards.
  • Also your language skills are listed in this section. Remember to add your language skills, especially if your tasks are international or you’re aiming for an international career.

Save your profile as pdf

  • You can save your profile as a pdf. file, to be used as your CV also offline.