How to use LinkedIn in job seeking – tips from recruitment professionals

Why it pays off to have a LinkedIn profile?

”LinkedIn is your CV, business card and contacts in a single package. It’s the most important social media channel for professional networking and job seeking. The number of its users is increasing fast, also in Finland.” Mia Niskanen, Research Manager, PS Executive Search

”LinkedIn is a very relevant tool for job seekers. Many employers and especially executive search and recruitment consultants look for suitable candidates for interesting positions in LinkedIn on a daily basis.” Arja Parpala, Career Coach, The Finnish Business School Graduates

What to take into account when creating your profile?

”First step is to get the basics right in your LinkedIn profile, i.e. the headline, summary, work history, education, special skills and endorsements.” Mia Niskanen, Research Manager, PS Executive Search

”Forget lists – make reading easy and enjoyable. Tell more about your job assignments, employers, education and training. Describe what you did and what you learnt. Bring up your genuine areas of interest – describing any voluntary work and positions of trust also tells about you as an employee.

Employer wants to have a comprehensive picture of you: if possible, tell about your career breaks, family leaves, time spent abroad, job seeking periods etc. Think about a few key words describing your competencies and add them to your profile. Write in English and, if needed, briefly in Finnish too. Don’t forget to upload your picture, it speaks to the reader.” Kaisa Välivehmas, Founder, Uniikkiura Oy, Development Manager Helsingin Yrittäjät and Maria Calonius, Recruitment Manager, Ernst & Young Oy

How to be found?

”If you’re actively looking for work, pay attention to the size and quality of your network, what you post and how to emphasize your competencies in a straightforward way. A large network, a comprehensive profile and relevant key words boost your possibilities to be found by recruiters in LinkedIn.” Mia Niskanen, Research Manager, PS Executive Search

”Add contacts whenever you meet interesting people in events or elsewhere. The number and quality of your contacts tell about your networks. Follow interesting companies as employers are interested in that as well. Remember to endorse others by recommending them. When you recommend, you’ll be recommended as well.” Kaisa Välivehmas, Founder, Uniikkiura Oy, Development Manager Helsingin Yrittäjät and Maria Calonius, Recruitment Manager, Ernst & Young Oy