In the picture left to right, three influencers of the Muutostöissä-campaign: Jasmin Ngo, Aishah Muhammed and Dave Cad. 

This shift in mindset is required to ensure Finnish working life remains competitive and achieves cultural equality. The “Muutostöissä” campaign, starting on the 5th of September, will bring attention to the barriers that hinder a culturally diverse working life: ignorance, biases, and beliefs.

In the “Muutostöissä” social impact campaign, the initiators of the discussion are 20 social media influencers from various cultural backgrounds living in Finland. The campaign’s financing is provided and supported in communication by over 20 organizations, including cities, educational institutions, NGOs, and significant players in the labor and business sector.

Why is Suomen Ekonomit involved in the campaign?

  • We are working to promote sustainable working life and economic growth. These are important for both individuals and for the well-being of Finland’s economy.
  • The number of working-age Finns is decreasing. We need labor-related immigration to ensure tax revenue and prevent the decline of the public sector.

How does cultural diversity appear in the daily life of Suomen Ekonomit?

  • Our community of 60,000 business school students and graduates is culturally diverse. Our services are also available in English.
  • We educate our staff and representatives on inclusivity matters.
  • We collaborate with IWWOF and Inklusiiv.

What concrete actions do we take to support a culturally diverse working life?

  • We produce research data and communication on these topics.
  • We gave a voice to fourteen immigrants working in Finland. The pamphlet is distributed to all Members of Parliament.
  • We organize working life courses in English to help international business students find employment in Finland.

From multiple channels, from several different perspectives: this is how we tackle change

The influencers taking part in the “Muutostöissä” campaign offer personal experiences from varying backgrounds: job seekers, workers, and employers.

The themes the campaign influencers will highlight include cultural literacy as a modern work-life skill, cultural realities in Finnish working life, and daily life as a job seeker, employer, and entrepreneur with a diverse background.

The campaign channels include Instagram, TikTok, Facebook, and YouTube. Campaign content will be published on various social media channels during September.

Influencers of the campaign:

  • Mixed Finns
  • Almost Finns
  • Hidasta elämää
  • Tiedenaiset 
  • Diana Rantamäki 
  • Jasmin Hamid
  • Jasmin Ngo 
  • Miisa Nuorgam
  • Khaled Aziz 
  • Rodanny Mua
  • Aishah Muhammed
  • Jasmin ja Tuomas Timisjärvi
  • Jenny Belitz-Henriksson 
  • Inari Fernandéz 
  • Laura Roca
  • Dave Cad
  • Josh Western
  • Tuomo Kasanen

The campaign’s designer and coordinator is PING Helsinki, an influencer marketing agency specializing in social impact. The societal influence consultant for the campaign is Wanda Holopainen from Ataá Agency.